Ambitious communication campaigns
In 2022/2023, the SEMAE launched two ambitious communication campaigns approved by the Board of Directors. In addition, a press release was issued to warn the public about the worrying situation of the seedling industry at a time of widespread inflation and growing technical and economic uncertainty.
These initiatives are consistent with other communication campaigns funded in previous years.
Website redesign for plantdepommedeterre.org.
Showcase of the sector, co-managed by SEMAE and the FN3PT, this site was about twenty years old and required a complete update of its content, its graphic charter and its architecture.
This new site notably highlights the interprofessional actions implemented by the SEMAE Potato Plants Section Council.
“Your seedling is waiting for you” campaign
This campaign, initiated by the Garden Market Commission, aimed to raise gardeners’ awareness of buying seedlings early in garden centers and keeping them for several weeks or even months before planting. The campaign was structured around a landing page and was also promoted on Facebook, through sponsorships on Rustica.fr, Youtube, and partnerships with garden influencers.
This campaign will be renewed each year in January-February with sponsored ads on social networks.
Publishing a press release “French potato seedlings: an endangered industry”.
In December 2022, the Department Council appealed to the President of the Republic and the Minister of Agriculture and Food Sovereignty to be mindful of the difficulties faced by the seedling industry and the threats in the near future.
Read the press release